Marketing Toolkit - French
Download The RBC PayPlan "Merchant Toolkit" below
This Merchant Toolkit provides an overview of the standards implemented for creating and reviewing marketing related to Installments Loans on the 2.0 Platform. This document does not contain all marketing requirements and is not legal advice. All marketing materials related to our products and/or company must be submitted for review, approval, and retention by RBC prior to publishing. “All marketing” includes, but is not limited to, ads for merchant sites, emails, social media, television, and radio.
drive.google.comCompliance first
All marketing materials that mentions PayPlan by RBC or any PayPlan by RBC payment options should be reviewed by PayPlan Compliance prior to use.
Marketing materials include but are not limited to marketing scripts, emails, text messages, social media, banner ads, or text on your website.
Please email payplanC@rbc.com for review and approval. We strive to approve or provide feedback within 3 to 5 business days of receipt.
Social Media Posts
Social media can expose your brand to a massive audience, while also allowing you to target precise customer segments. Financing offers are easy to communicate over social and are effective at driving clicks and checkouts over these platforms.
Be consistent—regularly share and update your social media feeds or ad accounts with the relevant messaging to ensure it has an impact.
Required disclosure for social media posts
*Subject to approval of credit application. PayPlan™ loans are made by RBC Ampli Inc.
drive.google.comRBC PayPlan Banners
Your homepage is likely where the majority of your customers land when they want to learn more about your brand. Therefore, it’s a great place to let them know about your financing offer with RBC PayPlan.
Instructions:
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Each banner in our kit below has a “Learn More” button to guide customers to prequalify with PayPlan. You must link each Payplan banner to your financing page or to any page with the required disclosure listed below. This is a compliance requirement to ensure marketing Payplan on your website is compliant with our marketing guidelines and regulatory requirements.
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Click the link below to download our banner kit. Make sure to click the download icon the top right rail of the screen.
Required disclosure for homepage banners:
*Subject to approval of credit application. PayPlan™ loans are made by RBC Ampli Inc.
Examples:
Updated about 2 years ago